Valuing and Pricing New Offerings - From Conception to Implementation
This half-day course is based on my 25 years experience developing and launching new products and services, both as a consultant and pricing leader. That experience has taught me the entire process must be managed, from conceptualization to implementation. What good is a well designed and valuable new offering, if it flops in implementation? What good is a great rollout if the target, positioning and value drivers are not clear? You need the whole enchilada.
The SABRE Challenge
The SABRE Challenge is an online learning experience where you test your capabilities in market analysis, new offering design, pricing and launch strategy. The SABRE Challenge is our proprietary configuration of the SABRE Simulation, used at leading universities and corporations worldwide. SABRE replicates real market conditions and objectively assesses your applied learnings in a competitive, virtual reality environment. The SABRE Challenge lets you learn from your mistakes before you risk real dollars in the real world.