This mini-course is a self administered half day program composed of ten video modules which can stand alone or be integrated with The SABRE Challenge and private coaching sessions. These are the questions we will address
- What are the key benefits and value to you and your company of improving how you value and price new offerings?
- What are the 7 essential value and pricing intervention points in your offering development and launch process?
- Let’s get absolutely crystal clear. What is “value” and why do customers want ti?
- What is truly knowable about customer value drivers and willingness to pay?
- How can you create a more robust business case for your new offering?
- What are the key elements of good offering design and pricing strategy?
- What is your launch plan for value and pricing, and is your business ready to execute it?
- What must you know about how buyer behavior is changing in the emerging Technology as a Service environment?
Key Learnings Include
- The core elements of value pricing
- The 7 essential interventions
- How to unequivocally measure willingness to pay
- Alignment of your pricing and business strategies
- Keys to execution success, and land mines to watch out for
Optional Live Testing in the SABRE Challenge
The SABRE Simulation is used by top universities and corporations worldwide to teach and test strategic thinking. The SABRE Challenge is our proprietary configuration of the simulation, focused on testing your capabilities in market analysis, new offering design, pricing and launch strategy. SABRE replicates real market conditions and objectively assesses your applied learnings in a competitive, virtual reality environment. The SABRE Challenge lets you learn from your mistakes before you risk real dollars in the real world.
To Learn More Click Here
